Shiny Object Syndrome
Shiny Object Syndrome or in plain German: I absolutely have to have or do that too. This shiny object magically captivates everyone. So what is the next shiny object, what is the next topic, what is the next killer application that will capture all of our attention? Especially in the current COVID-19 crisis and at the turn of the year 2020/2021, many people are asking themselves this question.
Constantly Seeking Something New
Shiny Object Syndrome refers to when someone constantly directs their attention to something new. It’s like with small children who, when they see something shiny, forget everything else and turn to the new object. They quickly get excited about a new toy and then lose interest shortly after. A new shiny object appears, drawing them in again.
We see this often in the field of leadership, where many fall prey to Shiny Object Syndrome. One of our clients, a mid-sized company, bought feedback software for employee annual reviews from the number one provider in the market for a lot of money. He thought it was crucial for his company.
Lack of Basics
What we discovered during our consultation was that this was not what he needed. He didn’t even have the basics of employee annual reviews properly structured, let alone a consistent process for conducting these reviews.
There are constant questions about the latest tools and trends in leadership. But it would be more sensible to first master the basics. This is a distraction because the first priority is to lay the foundation. That means practicing the right leadership style for the situation, conducting quarterly and annual employee reviews that build on each other, establishing individual goals to create motivation and clarity, formulating a shared company vision, and successfully hiring top employees.
Focus and Energy on the Basics
But this is often missing. Because until the basics are in place, most companies should not be looking for the latest trends and tools in leadership. Focus your attention and energy on the areas that are not yet working. Only when these basics are implemented, established, and functioning should you look to improve the standard. So first the basics, and then the “Next Shiny Object!”
Author:
Matthias Hettl is known as an international management consultant. He trains and coaches board members, executives, and leaders. He has also held a professorship in management and has extensive leadership expertise. He has experience as a supervisory board member, CEO, and internationally as a consultant for the United Nations. As a renowned management and leadership expert, he is a sought-after speaker.
For more information visit: Hettl Consult
